Add LD-JSON Script Schema.org Blog Posts For Bloggers

LD-JSON Script Schema.org BlogPosting For Blogger - Schema.org for structured data a web page one of which can be written with the ld-json script which is simpler and easier to write and understand.

Valid and appropriate structured data is important for SEO. Because there are many types of structured data, it makes bloggers like me confused to determine the right structured data for this type of blog.

Though it's quite easy to determine the right schema.org for blogs, BlogPosting . But because not many people wrote about how to apply it to blogspot, so this became difficult.

If you use the default blogger theme, you don't need to bother thinking about how to implement BlogPosting schema.org because it's been written automatically through blogger server. You can find it with the code <b:include data='post' name='postMetadataJSON'/> but you will not find the details of the ld-json code.

If you use a custom blogger theme and have used schema.org structured data, try checking what schema.org is being used.

If it turns out that schema.org is not a BlogPosting type, you can try to change it and use the BlogPosting schema.org written with the following ld-json script.

To get started, please delete all code related to schema.org before except for Breadcrumb.

The codes are usually like itemprop , itemscope , or itemtype . Then delete the hentry code in this code or code like this <article class='post hentry'>

And please save the following code under the <article class='post'> code ( the hentry code has been deleted ).

<b:if cond='data:blog.pageType == &quot;item&quot; or data:blog.pageType == &quot;static_page&quot;'>
<script type='application/ld+json'>{
  "@context": "http://schema.org",
  "@type": "BlogPosting",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "<data:post.canonicalUrl/>"
    },
  "headline": "<data:view.title.escaped/>",
  <b:if cond='data:blog.metaDescription'>"description": "<data:blog.metaDescription.escaped/>",<b:else/>"description": "Please visit the post <data:view.title.escaped/> to read the full article by clicking the link above.",</b:if>
  "datePublished": "<data:post.timestampISO8601/>",
  "dateModified": "<data:post.lastUpdatedISO8601/>",
  "image": {
    "@type": "ImageObject",<b:if cond='data:post.firstImageUrl'>"url": "<b:eval expr='resizeImage(data:post.firstImageUrl,1280,&quot;1280:720&quot;)'/>",<b:else/>"url": "https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjQo7KZtDOezNH9stpl_FBVS3N0-XDGTSmz8RR1Bz7WMpKf33X4PwIrP5I-Wf5_hqk-AtDh61twK8sZzWITCSGyNAWnXgvHH9VyAjskpUsawLhl2AkTjqKJQS7EAIjFBKE8ulO4Urx0CI/s1280/no-thumbnail.jpg",</b:if>
    "height": 720,
    "width": 1280
 },
  "publisher": {
    "@type": "Organization",
    "name": "<data:blog.title/>",
    "logo": {
      "@type": "ImageObject",
      "url": "https://2.bp.blogspot.com/-hnYX9pmKEyM/WvI_f6OwMDI/AAAAAAAAxgI/HXiAtblHykMHBLvOEK1BWCGDMGVR6GG4cBGAs/s600/logoka.png",
      "width": 600,
      "height": 60
      }
    },
  "author": {
    "@type": "Person",
    "name": "<data:post.author/>"
  }
}
</script>
</b:if>

The image URL marked is the blog logo with a size of 600x60, replace it with your own logo. .

This post is part of a way to deal with warnings in the search console for Indexed issues , even though it was blocked by robots.txt which I divided into 3 posts. So also see the next post after this.