Many Adsense publishers say that their Adsense ad revenue
decreases after they activate the AMP plugin on their blogs. Then, what
actually happens to the ads so that their income decreases after using AMP?
Is it true that AMP causes
Adsense revenue to decrease? Is this just a myth or a fact that is true?
As of this writing, I see
that there are still many questions like that in forums, and some have even
made posts on blogs that mention AMP can reduce Adsense revenue.
Of course this makes other
bloggers confused. On one hand they want to try using AMP and on the other hand
they are worried that their income will decrease after using AMP.
Of course this should be
explained so as not to continue to confuse the AdSense publishers when they
want to choose to activate AMP or not to use AMP on their blogs.
AMP
is Speed
AMP is a simple and powerful
format to ensure a fast website page, to prioritize the user experience, and of
course to make more money.
With easier and faster web
access, users will be more comfortable when browsing blogs.
Besides being liked by
users, a fast blog is also very preferred by search engines. Search engine
robots will more easily index blogs and will be easier to understand blog
content. That is why Google now makes blog loading speed a ranking factor on
search pages.
As a result, many blogs with
AMP HTML now show up in studs. Moreover, now supported by the mobile index as
Google's main index, the support for AMP is getting stronger because AMP is
entirely for the search experience on mobile devices.
Speed
is Money
Why did I say that? Because
with blogs that are fast and lightweight, then the possibility of the content
that we make appearing on the first page of search becomes even higher. That
way, blog traffic gets better. Then the impact of impressions and the
possibility of ad clicks is increasing. Finally, Adsense ad revenue has also
increased.
But remember, this should
not be used as a benchmark if the age of your blog is still new and the content
that you create is still small. If the condition of the blog is like that, then
a fast blog loading does not guarantee that blog traffic will be large. Be
patient and continue to create good blog content as much as possible so that
more blog traffic.
So even if our blog is fast,
blog age is long, and the content is a lot but the Adsense income remains
small, then what about the blog traffic? If the traffic is still small, it
means there is still something wrong with the content we created or there is
still something wrong with the way we create content.
AMP
Lowering Adsense Revenue Is A Misconception
It started with Wordpress
users who use the AMP plugin. Due to lack of understanding of the use of AMP
plugins, Adsense ads don't work.
When they activate the AMP
plugin, they think it's enough to stop there without paying attention to the
AMP page.
Please note, when activating
the AMP plugin, this does not automatically convert Adsense ads to HTML AMP
Adsense ads. For this reason, further action is needed to display ads on AMP
pages.
However, they did not do
this because they really needed an understanding to display AMP ads on AMP
pages through the AMP plugin. That way, AMP pages automatically become their
blogs without ads.
Is
there an illustration of AMP's misunderstanding here?
If the AMP page had no ads,
of course there would be no income, would it?
Meanwhile, after installing
the AMP plugin, more traffic comes to the AMP page. Then automatically the ad
revenue will decrease because there are no ads on the AMP page. Income obtained
only from non-AMP pages with less traffic than AMP page traffic.
Now that's actually what
happened on the AMP issue actually reduced Adsense revenue.
Put
Back Adsense Ads On AMP Pages
The solution is for
WordPress users who use the AMP plugin, check the AMP page again and re-install
the Adsense ads.
Learn how to save AMP
Adsense ads on your blog's AMP page, or consult your blog technician if you use
the services of a web technician.
While for blogspot users,
this doesn't seem to be a problem. Because usually the Blogger theme creator
has prepared ad code for AMP and non AMP pages so that the ad can appear on
both. So that this will not interfere with Adsense income. Just thinking about
how to bring a lot of visitors to the blog.
Conclusion
Hopefully with this
explanation there will be no more misunderstandings on AMP can reduce Adsense
revenue.
Do not hesitate to use AMP, but you should learn and understand first about AMP so that when we use AMP to not be confused.